/ The Bar
2025
A public site that doubles as an operating system — and lets the team ship a campaign without briefing a developer.
Why Not is a gastrobar and cocktail bar in Ghent. It wanted a moody, editorial site that runs menus, reservations and gift cards itself.
/ Reservations
Book a table without breaking the mood.
A theming-first booking flow that lives inside the site — real-time availability, party size, confirmation and cancellations, all styled to the bar rather than a generic widget.
/ Menu Management
Menus that change with the season.
Live-editable cocktail and food menus with categories, allergens and photography — updated by the team in minutes, published without a deploy.
/ Discover Landing Builder
Every campaign, its own page.
The admin builds themed landing pages that render at /discover/:slug — for cocktail nights, seasonal takeovers, partner events and paid campaigns, all indexed for SEO.
/ Journal / Blog
House voice, house schedule.
A full WYSIWYG editor with cover images, categories and drafts — so the bar publishes editorial in its own tone instead of on someone else's platform.
/ Gift Cards
Give the night away.
Purchase, code generation and a public claim flow tied to accounts — with a matching admin view for the team to track outstanding balances.
/ Bilingual (NL · EN)
Ghent, in two voices.
A custom language context wraps every page, menu, journal post and campaign — so international guests read the same site in English without a mirrored build.
Why not tonight?
WhyNot · 2025 · Ghent
What we built for Why Not
Why Not is a gastrobar and cocktail bar in Ghent. It wanted a moody, editorial site that runs menus, reservations and gift cards itself.
Features
- Editorial homepage with cinematic stills
- Menu pages managed from the admin
- Table reservations
- Gift card sales
- Journal / blog
- Landing-page builder for campaigns
Modules
Booking & Reservations
Guests reserve a table online.
Menu Management
Food and drinks menus edited by the team.
Gift Cards
Gift cards sold and redeemed online.
CMS
Journal and landing pages built without a developer.
Back office
Admin for content, bookings and sales.