/ The Roastery
2025
One platform for the people who drink the coffee and the ones who pour it.
MOH is a specialty coffee roaster selling to coffee lovers and to cafés and shops. Both audiences needed their own experience on top of one shared catalogue and back office.
/ Dual Cart Architecture
One catalogue. Two checkouts.
A B2C shop and a full B2B portal run on the same product catalogue and customer database — but each audience sees pricing, content and a checkout tailored to them, with its own cart drawer and order flow.
/ B2B Pipeline
Inquiries to invoices, on one board.
A kanban that turns inbound wholesale inquiries into tracked deals, with invoicing, payments and communication history attached — replacing the spreadsheet most artisanal producers still rely on.
/ Scenes Visual Editor
Landing pages without a developer.
A visual CMS where the team assembles rich, image-led landing pages block by block — new campaigns and seasonal launches ship in-house, without briefing an engineer.
/ Brand Stories
Roasts with a narrative.
Editorial story pages tied to products, letting each origin, farm and roast carry its own voice — with a dedicated admin editor and a public reader view.
/ Stockist Locator
Find MOH in the wild.
A public map of retail partners, cafés and restaurants pouring MOH — searchable by city, updated from the same admin that runs the B2B pipeline.
/ Payments & Notifications
Cashflow you can see.
Invoicing, a payments dashboard, transactional email templates and a notifications centre — every euro and every message tracked in one back office.
Two audiences.
One roastery.
MOH Koffie · 2025 · Antwerp
What we built for MOH Koffie
MOH is a specialty coffee roaster selling to coffee lovers and to cafés and shops. Both audiences needed their own experience on top of one shared catalogue and back office.
Features
- Consumer webshop for coffees and accessories
- Separate B2B portal with wholesale pricing and enquiries
- Story and scenes editor for brand content
- Sales pipeline for wholesale leads and deals
- Stockist locator
- Invoicing and payments connected to orders
Modules
E-commerce
Consumer shop, cart and checkout.
B2B Portal
Wholesale accounts, prices and enquiries.
Sales Pipeline
Wholesale leads and deals followed up in one board.
CMS
Brand stories, scenes and product content editable in-house.
Invoice & Billing
Invoices generated from orders.